Wednesday, February 28, 2018

You Need a Stager Too!




I am a real estate stager.  I trained under Christine Rea at CSP.  Christine is a best selling author.  She has trained many of the top stagers in the United States and Canada.  I spend hours continually learning, ie what are the latest trends, design styles, color for selling a home.  I am a member of our trade organization RESA, as well as, the local chapter president.  Listening to an agent tell a prospective client of us both say "I am going to tell you what is wrong with your house."  I am confident that the agent will.  However, I know the agent will not spend two hours going over the house in fine detail.  I know the agent will not recommend paint colors, offer to shop for accessories,  or come back later to rearrange furniture and accessories to merchandise the property.
Think about going to the dentist to get your teeth cleaned.  Most likely you see a dental hygienist.  Why?  It is the specialty of the hygienist.  Hygienist train for years to clean teeth properly.  A dentist is able to clean teeth but trains only for a few hours to do this.  Furthermore, the dentist does not clean teeth everyday for 8 hours.  Now you do you want cleaning your teeth?
Then why when selling your home, probably the biggest asset you have, would you only contact an agent about what to do to improve your house and stage it or not?  Staging is merchandise your property to draw sellers in so that they are able to envision living there.  Some agents stage.  A handful are really very good.  Most are not.  I once saw an agent place a soccer ball as an accessory in a formal dining room.  Another agent placed an undersized sofa in the middle of a very large great room with nothing else.  The sofa looked to be floating.  Another agent called me to stage one of her listings.  However, she did not wish to spend the money or ask her client to invest in a proper staging.  Therefore, she attempted to stage herself.  The results were underwhelming, furniture not to scale and no accessories.  There is another agent at a very large firm the offers "free staging with her listings."  Curious I looked at what the agent did.  Results- vacant house were left vacant.  If you lived at the house, two wine glasses were placed on a counter top. 
Agents are busy people.  Any good agent is constantly working to prefect their skills.  They are licensed and are required by law to take continuing education classes.  In the state of Michigan this does not include learning how to effectively stage a property.
Staging is an investment that can earn you big returns.  Make sure it is done correctly.  Hire someone with training, knowledge, loves what they do and focus their time effort and energy on staging.
YOU NEED A STAGER TOO!!!

Before and after of little girl's room.  Before by agent.  After by staging Designs by Deborah LLC
 Before and after of the living room. Before done by agent after done by Staging Designs by Deborah LLC

Thursday, December 14, 2017

Ultra Violet Pantone's 2018 Color of the Year





Ultra Violet

In 2016 Pantone could not decide between one color, but chose 2- Rose Quartz and Serenity.  These 2 colors became the go to color for bride's maids.  Two years later we are seeing the influence of Rose Quartz in just about everything.  Labeled Millennial Pink, this color is taking off every where.  The color is featured in Target's new line of furniture Project 62 as well as Nate Burkus.  One can find this soft pastel in house wears also.  Take a shopping trip to Macy's and the color is everywhere in clothing even in young men's.

Last year Pantone selected Greenery as it's 2017 color of the year.  This happy, bright green is also beginning to show up in home accessories.  Designers everywhere were drooling over lush green velvet sofas that appeared at the furniture markets this year.

For 2018 Pantone's color of the year is Ultra Violet.  If things hold true, expect an array of purple in accessories and fashion to begin to appear with in the next 2 years.  Once the color of royalty it is now available for all of us to use and enjoy.



Happy Holidays!   We are here if you need us!



With love The Staging Dezigner

Sunday, November 12, 2017

It is Only Ten Percent!







              As a stager I am one of the 10% of individuals the can see the potential in a space.  I can visualize what a room could look like with different furniture or furniture placement, new paint color and accessories.  Unfortunately most buyers in the housing market are in the 90%.  Unless a house is a perfect and welcoming space that tugs at their emotions, that property goes on the "I don't want to see it list."   Also unfortunate for the sellers, usually their real estate agents are also in the 10% and can see all the potential the house has.  Why is this unfortunate?  Because many agents do not recommend staging to their clients!  To avoid upsetting their clients they often do not address the truth that the property may need a stager's touch.
        I recently contact an agent I know about one of her listings that has been on the market for over 120 days.  The property is in a subdivision where houses move at lightening speed.  I viewed the listing photos.  Just like the agent I saw all the potential the home had to offer.  But, unlike the agent I was viewing the house through a buyer's eyes.  The agent told me the house was beautiful and was staged by the home owner who just happened to be an interior designer.  What did I see that buyer's may object to?  Beds that were simply mattresses laying on the floor.  A brightly colored and pattern stair runner that drew your eyes right to it instead of the architectural details of the entry way and stair case.  There was also a very tired looking sofa with out any pillows or throws.  It had been placed in a poor configuration with two over sized chairs. There were little to no accessories.  The exceptions were the 2 dolls in a bedroom, as well as, a very small piece of art over the fireplace.  Also the art piece failed to draw attention to how fabulous the fireplace was.  The kitchen breakfast area was completed with an outdoor wicker chair.
     I attempted to explain to the agent the difference between staging and decorating but, it was to no avail.  She explained to me that my job was to uplift people.  Although I love encouraging people, I would not put that on a description of what a stager should do.  My goal is to get the property sold as quickly as possible for the most money.  So sometimes even when I speak to a client as gently as possible, unfortunately, once in a while I may inadvertently step on some toes. When the seller is offended by one of my comments it is usually because the client has an emotional attachment to whatever it is I am referencing.  But the results are what matter.  When a clients house sells quickly and for the money they wanted or sometimes even more, they will usually forget about what upset them.
     As to the agent that seemed so upset about me suggesting her listing be staged, her pride is getting it the way to best service her client, as well as, herself.  A fellow stager and former real estate agent told me many agent's idea for marketing a property is to simply keep lowering the price until it sells.
 This is only leaving money on the table not only for the seller, but also, for themselves.
     Keep in mind the 90 to 10% rule when selling your property.  Hire a certified stager that can not only see the potential but will address any objections a buyer may have to buying your house.



Before and after of bedroom.                                                             
Room had been previously staged by the listing agent.

   The Staging Dezinger

Tuesday, October 17, 2017




Tiles with Style

  Are you longing for a gourmet kitchen or spa bath?  Is an update in your future?  Are you selling your home soon?  If you watch any home improvement shows on television one thing you will see the design professionals use is a variety of tile to update back splashes, fireplaces, floors, and bathrooms. The selection today seem endless.  You can go vintage and classic with subway or marble.  Tiles are no longer available with only a smooth texture.  There are numerous varieties to add texture and interest to your space. On a recent visit to the Michigan Design Center, I saw many options from the always beautiful glass tiles in many color options, to patterns, textured, and even tiles made to look like reclaimed barn wood.
 Above is a small sample of what is available.  Make your dreams of the gorgeous kitchen or luxury bath come true.  When your ready contact your design professional to guide you in your transformation.  Or call us at 517 282 5039.

Enjoy  The Staging Dezinger





Sunday, August 20, 2017

The Eyes Have It!!

The Eyes Have It !


When it comes to selling your home, experts will tell you a buyer must make an emotional connection with your house before they make an offer.   So how is this done?  A well marketed house will touch all the senses.  It will smell good.  There is no need for baking cookies or using plug in air freshener as long as it smells good and clean.  There will be soft music when entering.  There maybe a treat to eat.   There will be items a buyer may wish to touch such as a fluffy, cozy throw.  Most importantly is how it looks.  Which is why so many buyers want move in ready.
 If you are a fan of Fixer Upper or Property Brothers, you know they show buyers the potential of how the house will look when they finish the renovations.  It's usually then that the buyers will make the connection and fall in love with property.
Most of us do not have a Drew and Jonathon or Chip and Joanne Gaines at our disposal.  However, nearly everyone has access to a real estate staging professional that can help turn a house from drab to fab.  A buyer in less than 30 seconds decide if  your house is on their must see list.   When selling the most important sense a seller will use is VISUAL.  The chart below explains how the brain sees.
Therefore, if you want your property on the must see list, make sure it is visually appealing to buyers.  Remember they do online shopping first.  Staging will put your house on that list.
Love from the Staging Dezinger

Saturday, July 1, 2017

What questions to ask when hiring a stager




What Questions to Ask When Hiring a Stager!


  1. Does the stager hold a certification?
  2. Does the stager carry insurance?
  3. Does the stager have a register business with the state of Michigan?
  4. Does the stager have membership in a national staging organization such as RESA- Real Estate Staging Association?
  5. Does the stager continue to learn and study?
  6. Does your stager know current trends in color and decor?






  Home staging is no longer optional in the real estate market, it is a must.

   Barbara Corcoran



Thursday, June 1, 2017

The Magnolia Market Design




The Fixer Upper Look


If you watch HGTV you are probably a fan of chip and Joanna Gaines and their show Fixer Upper. Many visiting the Waco Texas  area make a visit to Magnolia Market.  Joanna's design style is so warm, cozy, and comforting most of us would love to live in one of her well designed homes.  How can you achieve some of that down home look in your home?  There is a new trend in home design called the French flour sack.  It is a series of stripes often off center, ranging in size.  One can find this look almost anywhere.  It's on napkins, chairs, and dishtowels to name a few.  Usually found in reds, navy and black on a white or ivory background.  Add a few touches to your home can cozy up a space.  Happy decorating!  The Staging Dezigner