Monday, April 8, 2019

What does a Mannequin have to do with Staging?

What does a Mannequin Have to do with Staging?

         If  I went shopping and saw a mannequin on display without clothes would I be able to guess what it was suppose to be wearing?  Probably not.  Having a career in merchandising, I know the purpose of a finely attired mannequin is to draw a buyer to that outfit and the other articles of clothing in the area.  Mannequins are marketing tools that retailers use to showcase their items. If I were to shop for a new dress online, I would find models wearing the dresses. Why do retailers do this?  Because they want us to form an emotional connection and imagine ourselves wearing that particular garment to a special function or maybe work, or vacation.

      I ask myself why do so many home sellers leave their houses vacant?  Nine out of ten buyers cannot visualize an empty room and how their furniture will work or function in that space.   A well dressed mannequin let's the shopper imagine wearing the outfit to their next birthday party.  A beautifully staged house allows a buyer to dream of hosting their birthday party in that home.

According to the national Association of Realtors, 83% of buyer's agents say staging makes it easier for buyers to visualize the property as their future home.   With a return on investment of 200% or more, why isn't every seller staging? 

    Maximize your profit, sell quicker.  THE POWER OF STAGING!  IT WORKS!

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